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Human Factors International

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Human Factors International (HFI)

HFI specializes in delivering practical user experience (UX) design training for professionals at all levels—from beginners to advanced designers. To help you achieve your career goals, HFI offers three globally recognized certification tracks:

  • Certified Usability Analyst (CUA)™
  • Certified User Experience Analyst (CXA)™
  • Certified Digital Persuasion Analyst (CDPA)™

Our training programs are trusted by leading organizations such as FedEx, VISA, 3M, Accenture, Verizon, Capital One, and State Farm, among others.

Join the rapidly growing field of UX and become a skilled professional who understands the psychological factors driving customer behavior.

Why HFI?

Our training provides practical knowledge that can be immediately applied to your work, helping you boost customer satisfaction, loyalty, and return on investment (ROI). Certified Usability Analysts (CUAs) and Certified User Experience Analysts (CXAs) are recognized for their expertise in user-centered design and the principles of Persuasion, Emotion, and Trust (PET).

For more information, contact us today.


Quick Stats About HFI

  • 100,000+ professionals trained worldwide
  • 8,500+ certified professionals across the globe
  • Recognized as a global leader in UX consulting and training

Our Services

HFI offers industry-leading training in usability, user experience, and human factors design science. Our courses are designed to prepare participants for long-term success in the UX industry. We provide a variety of training formats to suit different needs.

What You Gain:

  • Interactive group exercises to promote collaboration
  • Expert instructors delivering live content, facilitating discussions, and answering questions
  • A balanced instructor-to-participant ratio (no more than 24 participants per instructor)
  • Onsite training available for teams of 10 or more, tailored to specific UX skill areas

Awards and Accreditations

  • Accredited: SkillsFuture Singapore
  • Approved: Institute of Banking & Finance (IBF), Singapore
  • Listed: Human Resources Development Fund, Government of Malaysia

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